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These are not portfolio exercises or teachable demos. These are closed projects, in production, with clients who today operate with the visual and digital infrastructure I built for them. Each case tells the real problem, the solution, what I delivered, and what changed in the business.
So you can see exactly how I work.
All cases follow the same structure. This is not a marketing narrative — it's the information you need to assess whether what I do fits what your brand needs.
The problem
What the client had before we started and why the traditional route wasn't working.
The solution
What system I designed and what technical decisions I made.
What I delivered
Pieces, models, timelines, tools — all enumerated.
Where it lives
The channels where the brand is actively using the material in production.
The result
What was left running after delivery and what assets the client retains.
Why it works
The structural advantages of the approach — not of the individual project.
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Image coming soon
Compress campaign hero
Ora by Paloma Sahid® — Compress line
A premium therapeutic garment brand couldn't photograph its real customer: no agency offered models with lipedema, postpartum, or 50+. I designed a generative AI system with 10 persistent AI models. 195 editorial pieces in 5 weeks, now active across 12 channels.
195
pieces
10
AI models
5
weeks
12
channels
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More cases will be added as Gabriela closes usage rights with each client.
Digital Clones · Virtual Influencers · AI Assistants
Tell me what you need to represent, automate, or scale. In a 60 or 90-minute strategic session I'll show you how to build the system that makes it possible — and if it can't be done, I'll tell you in the first 10 minutes.
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