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Gabriela Cacciuttolo
Professional photo · coming soon
1200 × 1500 px · WebP + AVIF
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I'm Gabriela Cacciuttolo. I've spent 20 years turning technology into business results. Today I do it with AI — and I teach it.
Publicist, professional photographer, AI Strategist and Scrum Master. I've worked across Alcatel, Philips, Sony, Ingram Micro and Edenred leading marketing and digital innovation strategies in North America, EMEA, LATAM and APAC. Today I'm fully dedicated to my own project: teaching and applying artificial intelligence within reach of any company, entrepreneur or professional who wants to truly transform their business.
I've lived in Chile, Italy, the Netherlands and other European countries, as well as South Korea, China, Thailand and Indonesia. Digital nomad. Clients worldwide.
Today I produce real results with AI every single day. I don't teach what I read. I teach what I use.
→ Connect on LinkedInWhat makes me different
I'm a creative who fuses human strategic thinking with AI. I direct it. And AI, well-directed, produces unimaginable results. That's the difference.
AI on its own doesn't create strategy, doesn't understand brand, doesn't know who you're talking to. I do — I've spent 20 years doing exactly that.
What I do today is combine both: multinational advertising judgment and the power of the most advanced AI tools on the market. The result: campaigns, content, products and processes that were previously inaccessible to most — and are now within reach of any business that knows how to direct them.
The short story
If you give me three minutes, I'll tell you how I ended up teaching AI after two decades in corporate marketing. It wasn't a pivot. It was a continuation.
ACT I
Italy and Chile: design and solve
I grew up between two cultures that seem opposites but share something deep: making things. Italians design, Chileans solve. That mix — design and solve — is probably the best description of how I work today.
I'm a publicist. I wanted to understand how an idea becomes a purchase decision. I ended up in multinational technology companies almost by accident. And I stayed for twenty years.
ACT II
Twenty years transforming organizations from within
I spent twenty years at multinational technology companies: Alcatel, Philips, Sony, Ingram Micro and Edenred. I launched products in Europe, managed campaigns in Asia, worked with teams across Latin America and North America. Very different industries — consumer electronics, healthcare, lighting, technology distribution, fintech and employee benefits — but one common thread: using technology and data to grow the business.
I led global digital transformations, brand relaunchings, e-commerce programs, marketing automation strategies, generative AI agent deployments, training programs for sales networks and dashboards connected to P&L. I managed multi-million-dollar budgets, teams across time zones and agencies in dozens of markets.
Technology doesn't sell itself. No matter how brilliant the product is, without a clear story it doesn't move. That's advertising. That's marketing. And that hasn't changed with AI — it's just accelerated.
The best teams aren't the biggest, they're the fastest. That's why I became a certified Scrum Master. Iterating always beats over-planning.
The best marketing understands operations. Knowing why a delivery breaks or why a channel doesn't scale is worth as much as knowing how to write a great headline.
Judgment is built across many markets. That diversity is what allows me today to know what translates to another country and what doesn't — and what needs to be completely rewritten.
ACT III
Publicist by day, photographer for life
In parallel to the corporate career, I was — and still am — a professional photographer. Portrait, product, editorial. I worked with brands, with people, with personal brands. That gave me something most people arriving in AI today don't have: a trained eye.
When I direct an AI-generated photo set — as happened with Compress — I'm not improvising. I know what light works on each skin tone, what framing sells a product versus merely describes it, what expression reads as "conversion" and what reads as "noise."
Generative AI rewards whoever knows what they're looking for. Most people don't. I do.
ACT IV
Seoul, China, Thailand, Indonesia — and everywhere else
I've been a digital nomad for years. I've lived in Seoul, China, Thailand and Indonesia, as well as Italy, the Netherlands and other European countries. This isn't tourism: it's living the day-to-day of completely different markets.
It's understanding why a creative that dominates in Madrid doesn't work in Bangkok. Why copy that converts in Mexico City fails in Jakarta. Why Amsterdam and Milan, both European, read a brand in opposite ways.
That multicultural perspective is what separates a strategy that works in one country from one that scales globally. My clients are spread around the world, and I serve them from wherever I am.
Well-directed AI amplifies cultural sensitivity. Poorly directed, it crushes it. I learned that difference by living it, not reading about it.
ACT V
The moment that made me commit to this
For years, my work and my teams' work meant hours and hours of manual production. Briefs that took weeks. Expensive agencies that often didn't understand the business context. High costs for uneven results. Audiovisual productions planned three months ahead and still over budget.
In 2023 I started using generative AI every day in my own work. Not to experiment. To deliver. Image, video, copy, voice, code, agents, automations.
Campaigns that used to take three weeks were closed in two days.
Briefs that needed four meetings were drafted in one afternoon.
Photo shoots with 10 models, location and catering became a well-crafted prompt.
Processes that occupied a team of fifteen now run with a team of three who know what they're doing.
And I discovered something that changed my mission: most people teaching AI aren't using it in real production. I am. What I teach is exactly what I use every week on real projects, with real clients and measurable results.
What was once inaccessible — high-end audiovisual production, intelligent agents, complex automation — is today within reach of anyone who knows how to direct it. That's what I'm dedicated to teaching.
My mission today
After 20 years in large corporations, what drives me now is giving back what I've learned. Taking all the rigor of Alcatel, Philips, Sony, Ingram Micro and Edenred — the enterprise-grade discipline, the Scrum velocity, the advertising eye, the photographer's gaze — and putting it within reach of anyone who wants to use AI seriously.
Company size and type don't matter. I work with large enterprises, SMBs, agencies, entrepreneurs just starting out, professionals building their personal brand, medical clinics, aesthetic centers, and content creators. AI doesn't discriminate by size.
My mission is simple: help you create, optimize time and resources, do what once seemed impossible, scale your business and boost the personal and economic development of anyone who decides to jump in. What was inaccessible yesterday — because you didn't have the budget, the team or the connections — is within reach today. I teach you how.
"Today I produce real results with AI every single day.
I don't teach what I read. I teach what I use."
— Gabriela Cacciuttolo
Credentials and background
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Publicist
Bachelor's Degree in Advertising and Marketing. Specialization in brand strategy and integrated communications.
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Master's and postgraduate
Master's in Digital Marketing, SEO/SEM and E-commerce — INESDI (2017–2018). Postgraduate in Social Media & Content Management — INESDI.
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Certified Scrum Master
Certified Scrum Master — Xsfera Project Management School (2020). Agile management applied at multinationals and personal projects.
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Applied AI and certifications
Artificial Intelligence for Marketing — IEDGE (2023). Growth Hacking — EAZL.AI (2021). Google Analytics Advanced — Google (2019).
The tools I work with
These aren't tools I recommend because I "tried them once." These are the tools I use weekly in production, on real projects with live accounts.
Conversational models and agents
Generative image AI
Generative video AI
Clones, avatars and voice
Design and AI-assisted production
Automation and CRM
Data and revenue intelligence
Growth and demand generation
Productivity and platforms
A life across many countries
I've lived in several countries spread across three continents — and worked in markets across all five. Not tourism: real work, real teams, real clients.
Where I've lived
Chile · Italy · Netherlands · South Korea · China · Thailand · Indonesia · other European countries. Three continents.
Professional markets
North America · EMEA (Europe, Middle East and Africa) · LATAM · APAC. Five continents.
My clients today
Spain, Mexico, Chile, United States, Colombia, Argentina, Italy, and Spanish-speaking professionals in Asia and the Middle East.
Digital nomad · 100% remote · Clients worldwide. Sessions in Spanish or English. I adapt to your time zone.
When I'm not in front of a screen
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I cook. International food, mostly. It's the closest thing to what I do professionally: take very different ingredients from very different origins, understand what each one does, and combine them until they work together.
I've taken Thai cooking courses in Bangkok, Japanese gastronomy lessons in Japan, training in Spain and various Latin American countries. The same thing I apply to marketing and AI — understand each culture, respect its nuances, find the fusion that works — I apply in the kitchen. It's probably the best hobby a multicultural publicist could have.
The deeper reason
I've spent twenty years in marketing and most of my corporate environment still looks at AI from a distance. They try it on Fridays. They cite it on LinkedIn. They never apply it to anything that pays the bills. To me that's an enormous waste — and an immense opportunity for whoever does dare.
Because AI today is at the point where a team of three people with the right tools and judgment delivers what a team of fifteen did before. I'm not exaggerating — I see it every week in my own work, in my consulting clients, in students from my training programs.
My job is to be a bridge. Take what I learned at large corporations and translate it into something an entrepreneur, an SMB, an agency or a personal brand can use tomorrow. There's a vast spectrum: large companies, medium, small, freelancers, creatives. No one is left out.
What was inaccessible yesterday — high-level creative teams, premium audiovisual production, intelligent automations, agents that work 24/7 for you — is within reach today. The only thing you need is someone who knows how to teach you to direct it.
And I see that every week in my clients, in my students and in my own projects. That's who I am. And that's what I'm building cacciuttolo.com for.
What people who've worked with me say
For years, every campaign meant weeks of coordination, full studio days, and a budget I could only spend twice a year. And even then I could never show the woman who actually buys Compress. Today I have ten models that represent my real customer — her body, her volume, her conditions — ready to activate any creative piece in days. Gabriela didn't deliver a campaign: she gave me a visual infrastructure my brand can operate for years, across every channel, without ever depending on a studio again. It's the most strategic marketing investment I've ever made.
Paloma Sahid
Founder · Ora · Compress
We needed editorial-quality imagery without the logistics — and the costs — of a traditional photo shoot every season. Gabriela designed a set of AI models that maintain brand identity collection after collection: lookbook, product sheets, social, ads and shop windows. All consistent, all scalable. It's like having an exclusive model roster available every day of the year that understands exactly how my brand looks. What used to take us months and an enormous budget, we now activate in a week.
Randa Pichara
Founder · Fashion brand (AI models)
Connect with me
The fastest way to follow my day-to-day — what I test, what works, the real cases I keep publishing — is LinkedIn. That's where I share the most. I'm also on Instagram and TikTok under @hackyourtimewithAI if you prefer more visual formats.
Shall we talk?
If you made it this far, you probably already sense we'll understand each other. The fastest way to start is a 60-minute Strategic Session. We leave with an actionable plan. No theory. No upselling. Just what you need to do next week to start producing with AI.